What does the term "continuity" refer to in video production?

In video production, "continuity" primarily refers to the visual and audio consistency throughout the video. This concept is crucial for maintaining a seamless flow in storytelling, ensuring that elements like lighting, sound, props, and actor positions remain consistent from shot to shot. When audiences watch a film or video, they expect a coherent experience where transitions between scenes and shots appear natural. Any discrepancies can distract viewers and disrupt their immersion in the story.

While other terms touch on different aspects of production, such as script consistency, thematic elements, or shot duration, these do not specifically capture the essence of continuity. Maintaining proper continuity helps in enhancing the narrative and making the production more polished and professional.