What is the overall goal of creating a media kit?

The overall goal of creating a media kit is to attract media participation and coverage. A media kit serves as a comprehensive package of information that provides journalists and other media personnel with essential details about a production, such as its storyline, cast, crew, and relevant background information. This helps to generate interest and facilitate coverage in various media outlets, thereby enhancing visibility and promoting the project to a wider audience.

While exclusive access to screenings can be a part of a media kit, the primary focus is not limited to that aspect. Securing funding for future projects and distributing merchandise are also important components of media strategies, but they do not capture the central purpose of a media kit, which is primarily aimed at engaging the media and encouraging broader coverage of the production.