What is the primary focus of a program proposal in video production?

The primary focus of a program proposal in video production is to describe what the program or video intends to achieve. This includes defining the concept, objectives, target audience, and the overall vision for the project. A well-articulated proposal provides clarity on the purpose and goals of the production, which is essential for guiding the creative process and ensuring all stakeholders are aligned in their expectations.

While outlining the treatment, summarizing costs, and presenting a storyboard are all important aspects of video production, they serve more as supporting elements rather than the foundational focus of the proposal. The treatment provides a narrative framework, cost summaries are essential for budgeting, and storyboards visualize the sequence of shots. However, all these elements stem from a clear understanding of the project's goals and intended impact as articulated in the program proposal.