What type of material is typically part of a media kit?

Promotional material is a key component of a media kit because it serves to provide essential information and resources about a product, service, or event. The purpose of a media kit is to effectively communicate the brand's message to journalists, influencers, and other media representatives. This includes various forms of promotional content such as brochures, press releases, fact sheets, and multimedia elements that highlight the features and benefits of what is being promoted.

In contrast, advertising contracts, storyboard drafts, and script revisions are more specialized documents that do not typically belong in a media kit. Advertising contracts are legal agreements concerning the financial aspects of advertising, while storyboard drafts and script revisions pertain specifically to the planning and development stages of video production, focusing on the narrative and visual presentation rather than promotional outreach.