When should a media kit ideally be distributed?

Distributing a media kit before the project is publicly launched is crucial for several reasons. A media kit serves as a promotional tool designed to inform and entice potential audiences, press, and stakeholders about the upcoming project. By sharing it prior to the launch, you increase awareness and interest, allowing media representatives to prepare their coverage and arranging for features that can help build anticipation.

This timing allows your project to take advantage of media outlets' schedules and possible promotional opportunities. It also enables you to control the narrative surrounding the project and ensures that important details, like key messages and visuals, are communicated effectively to the intended audience before they experience the project firsthand.

The other timing options mentioned do not align effectively with the purpose of a media kit. For example, distributing it right after the first filming session or during the set design phase may not provide enough context or detail for the audience, as they wouldn't be aware of the full scope or direction of the project yet. Likewise, immediately after production wrap-up can be too late, as the audience and media might already be focused on post-launch discussions, making it less effective in generating excitement and coverage.