Which audience might be least impacted by the information contained in a media kit?

The production crew members are least impacted by the information contained in a media kit because their primary focus is on the technical and operational aspects of film or video production, rather than the promotional materials typically found in a media kit. A media kit usually includes press releases, production notes, bios, and other marketing information that is designed to inform and engage audiences about the project.

While film critics, advertising agencies, and editorial staff of publications are all directly involved in analyzing and disseminating information about a project, production crew members are usually tasked with executing the production itself, such as camera operation, lighting, and sound design. They may not need the promotional information provided in a media kit to perform their roles effectively, making them the audience least impacted by this type of content.