Which of the following items in a media kit helps provide personal context for the production?

The inclusion of bios of key production staff in a media kit is essential for providing personal context for the production. These biographies enable potential collaborators, clients, or audiences to gain insight into the backgrounds, expertise, and experiences of the individuals involved in the project. Understanding who is behind the production can establish credibility and connect the audience to the personalities and creative skills that contribute to the media being presented.

This personal context adds depth and relatability to the production, as audiences often respond positively to the stories and qualifications of those shaping the content. In contrast, viewer ratings focus on audience reception and program success, platform specifications deal with technical requirements, and sales forecasts project financial expectations—none of which convey the personal narrative and insights found in staff bios.